How We Work with Generative AI in Production
While many clients are familiar with traditional film production processes, structured workflows for generative AI are still new to most production environments.
This page provides a clear, high-level overview of how we approach generative AI as a controlled, production-ready medium.
For any questions regarding technical details, process steps, or project-specific requirements, we are available to discuss
and guide you through each stage of the workflow.
01
Creative Briefing
Definition of objectives, format, visual references, technical requirements, and deliverables. Establishing the visual language, production scope, and quality standards. Phase A — Creative Planning Concept development, shot list, visual style definition, and format strategy for vertical and horizontal delivery.
02
Concept & Previsualization
Development of story, shot list, mood boards, and previs. Structuring sequences and defining the generative methods, models, and control mechanisms. Phase B — Asset Creation Design and generation of consistent characters, objects, and environments to ensure visual continuity across all scenes.
03
Generative Production
Development of story, shot list, mood boards, and previs. Structuring sequences and defining the generative methods, models, and control mechanisms. Phase B — Asset Creation Design and generation of consistent characters, objects, and environments to ensure visual continuity across all scenes.
04
Post-Production
Editing, compositing, color grading, sound design, and quality control in line with professional film and advertising standards. Phase E — Post-Production Editing, compositing, stabilization, upscaling, and mastering for advertising and cinematic delivery standards.
05
Delivery & Integration
Formatting, versioning, and delivery for distribution, campaigns, platforms, or further production pipelines. Phase F — Final Delivery Branding, format versions, technical masters, and final approval preparation for campaign and platform deployment.
01
Creative Direction & Briefing
Definition of objectives, format, visual references, technical requirements, and deliverables. Establishing the visual language, production scope, and quality standards. Phase A — Creative Planning Concept development, shot list, visual style definition, and format strategy for vertical and horizontal delivery.
02
Concept & Previsualization
Development of story, shot list, mood boards, and previs. Structuring sequences and defining the generative methods, models, and control mechanisms. Phase B — Asset Creation Design and generation of consistent characters, objects, and environments to ensure visual continuity across all scenes.
03
Generative Production
Development of story, shot list, mood boards, and previs. Structuring sequences and defining the generative methods, models, and control mechanisms. Phase B — Asset Creation Design and generation of consistent characters, objects, and environments to ensure visual continuity across all scenes.
04
Post-Production & Finishing
Editing, compositing, color grading, sound design, and quality control in line with professional film and advertising standards. Phase E — Post-Production Editing, compositing, stabilization, upscaling, and mastering for advertising and cinematic delivery standards.
05
Delivery & Integration
Formatting, versioning, and delivery for distribution, campaigns, platforms, or further production pipelines. Phase F — Final Delivery Branding, format versions, technical masters, and final approval preparation for campaign and platform deployment.