Frequently asked questions about AI film production

We are a creative studio for generative AI in film and advertising, based in Berlin. We produce commercials, brand films and music videos as well as storyboards, previs and animatics – fully generative or hybrid, combined with live-action footage.

For advertising agencies, brands and production companies, as well as musicians and labels. We work as a production partner for complete films or as specialists for individual shots and sequences within an existing project.

It depends on length, the number of scenes and versions, and the level of finish. After the briefing you receive a binding quote. Compared with a traditional shoot there are no costs for locations, set builds, travel or large crews – the effort goes into direction, generation and post-production.

A commercial including all versions is often finished within a few weeks. We produced the WestLotto spot “Premium7”, for example, in a fixed four-week window – including social and OOH versions. Shorter formats are quicker.

A briefing or simply an idea, plus channels, formats and – if available – campaign visuals, product data and brand guidelines. We develop everything else together with you in the first conversation.

In five clear phases: briefing and creative direction, storyboard and 3D previs, generative production, post-production and delivery. Each phase ends with fixed deliverables and your approval, so you always know what is locked and what comes next.

Approvals are built into the process: on the treatment, on storyboard and previs, on the look of the assets and on the final cut. Because the final shots follow what you approved, there are no unpleasant surprises at the end. The exact scope is defined in the quote.

Yes. Product shots, campaign visuals, logos, brand guidelines or existing footage serve as our foundation and fixed reference. That keeps the film in line with your brand and your running campaign.

Not when direction and craft are right. We work with storyboards, 3D previs and fixed references, and every film gets a proper finish with editing, grading and sound design. That keeps characters, products and lighting consistent throughout.

Yes, that is at the heart of what we do. Characters, products and locations are built and locked once instead of being reinvented in every shot. Corrections are made precisely, without re-rolling the image.

Yes. We deliver technical masters to broadcast standard plus every format version for online, social and out-of-home. Our spot “Premium7” for WestLotto, for example, ran on TV, on billboards and on social media across North Rhine-Westphalia.

We make sure the chain of rights is clean from the start. For lead characters, for example, we cast real performers rather than inventing faces, and voices are only created with the speaker’s consent. Usage rights are defined per project in the quote.

We use your materials exclusively for your project. On request we agree on confidentiality in advance with an NDA.