AI commercials for TV, social and out-of-home
We produce commercials with generative AI – from 6-second bumpers to TV spots, with every version from a single production.
Why an AI commercial
Some ideas fail at the shoot: too expensive, too complex or physically impossible. With generative AI the idea itself sets the bar. Show stages, fantastical worlds or products in spectacular motion are created without a studio, set builds or travel.
Then there is the range of formats: one production delivers the TV spot, cutdowns, vertical and landscape versions and visuals for out-of-home. New variations for markets, audiences or seasons do not mean a new shoot – just another production step.
For agencies this means: we realise your campaign – in the look of your existing print and photo visuals, aligned with every stakeholder.
What you get
TV and online spots
Broadcast-ready masters in all common lengths – from 6 to 30 seconds and beyond.
Social versions
Vertical, square and cutdowns, tailored to every platform.
Out-of-home & key visuals
High-resolution stills from the same visual world as the spot.
Voice, music & sound
Voice-over, music and sound design – from a single source if you wish.
Case in focus: Premium7 for WestLotto
For Grey Germany we produced the commercial for WestLotto’s scratch card “Premium7” entirely with AI: a 20-second TV spot plus social and OOH versions, including voice, music, grading, retouching and SFX.
The look followed the existing print campaign, and the schedule was fixed at four weeks. The spot ran on TV, on billboards and on social media across North Rhine-Westphalia.
Case: Premium7 →How the production runs
Briefing & treatment
Goals, channels, formats and look – summed up in a treatment with a deliverables plan.
Storyboard & animatic
You see the spot with timing and sound before production begins.
Production & finish
Generation, editing, grading and sound – consistent down to the last shot.
Versions & delivery
Masters, cutdowns and every format for TV, online, social and OOH.
More work
Frequently asked questions
Is an AI commercial broadcast-ready?
Yes. We deliver technical masters to broadcast standard plus every format version for online, social and out-of-home. Our spot “Premium7” for WestLotto, for example, ran on TV, on billboards and on social media across North Rhine-Westphalia.
Can you work with our existing material?
Yes. Product shots, campaign visuals, logos, brand guidelines or existing footage serve as our foundation and fixed reference. That keeps the film in line with your brand and your running campaign.
How many rounds of revisions are included?
Approvals are built into the process: on the treatment, on storyboard and previs, on the look of the assets and on the final cut. Because the final shots follow what you approved, there are no unpleasant surprises at the end. The exact scope is defined in the quote.
How long does a production take?
A commercial including all versions is often finished within a few weeks. We produced the WestLotto spot “Premium7”, for example, in a fixed four-week window – including social and OOH versions. Shorter formats are quicker.
What do you need from us to get started?
A briefing or simply an idea, plus channels, formats and – if available – campaign visuals, product data and brand guidelines. We develop everything else together with you in the first conversation.
Got an idea for a film?
Tell us about your project. You will get an honest assessment and a clear quote within a few days.
Start a project