Oh wie Zinst das
A fully generative campaign for RAISIN — from the first idea to the final master. Our engine workflow combines text-to-video, consistency pipelines and cinematic finishing into a brand-ready spot.
01
The Brief
RAISIN wanted a spot that tells financial products in an emotional and humorous way — with no classic film set, in a short time and with maximum visual impact. The goal was a recognizable look across multiple cutdowns.
02
Approach
- Concept & moodboard derived from the brand guidelines
- Previz and animatics to approve the narrative structure
- Generative shots created and tuned for consistency
- Upscaling, grading and sound design to the final master
03
Collaboration
Close, iterative feedback loops with the client: clear approval points per phase (previz, look, final). Changes were implemented directly in the pipeline, so every version stayed on brand.
04
Highlights
The entire spot was created without a physical set. The biggest challenge was character consistency across all shots — solved through dedicated LoRA references and a controlled compositing step.
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Credits
Direction
DEKAII
Generative Video
DEKAII Engine
Grading
DEKAII Post
Sound
DEKAII Audio
